Propensity of Calcium + Vitamin D in current market (Q2, 2019)


Calcium + Vitamin D is clinically used for Osteoporosis, Hypoparathyroidism, Hypocalcaemia, Osteomalacia rickets, Renal osteodystrophy and Chronic kidney dialysis. The trends of using Calcium + Vitamin D in the medical practice has been changing over the time.It looks like, doctor's preference for using Calcium + Vitamin D appears to be elevated in the recent clinical practice (Fig 1.3) . In the year 2016, around 31% doctors used to prefer Calcium + Vitamin D whenever indication for a Specific Mineral & Vitamin Combined Preparations came-across in clinical management. Presently, approx 39% doctors prefer Calcium + Vitamin D for clinical indication; is expected to 45% over the forecast period of 2020 - 2022. A simultaneous changes in the preference is expected for other Specific Mineral & Vitamin Combined Preparations.In addition, an increased incidence of related diseases are presumed to be the key contributing factors providing a fillip this generic vertical. Increased awareness, availability of drugs by the key companies, rising demand for improved healthcare are some of the major factors.Furthermore, the presence of high unmet clinical needs with regard to treatment issue is the factor propelling the expansion of this vertical. This modality of treatment is expected to gain popularity in the coming years as generic provides better medication compliance.

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