Infiltration rate of Calcium + Vitamin D in therapeutic market (Q2, 2019)


MedAnalytics measures Calcium + Vitamin D market penetration in different clinical practices. The report is often a source of untapped market potential that might exist in own brand marketing.The market penetration of Calcium + Vitamin D varied in different clinical practices. last one year period, market penetrations was observed 15% in orthopaedic surgeons, 15% in general physicians, 14% in internal medicine specialists, 13% in physical medicine specialists, 12% in orofacial & maxillary surgeons, 12% in hematologists, 12% in critical care medicine specialists, 12% in rheumatology specialists, 12% in respiratory medicine specialists, 12% in cardiologists, 11% in hepatologists, 11% in infertility specialists, 11% in hepatobiliary surgeons, 11% in nephrologists, 11% in urologists, 11% in psychiatrists, 11% in gastroenterologists, 11% in diabetologists, 11% in endocrinologists, 11% in cardio-vascular surgeons, 11% in dentists, 10% in neurologists, 10% in ent specialists, 10% in general & laparoscopic surgeons, 10% in pediatricians, 10% in anesthesia & icu specialists, 9% in oncologists, 9% in neurosurgeons, 9% in colorectal surgeons, 9% in cancer surgeons, 9% in dermatologists, 9% in gynecologists & obstetricians, 8% in plastic surgeons, 8% in pediatric surgeons and 7% in ophthalmologists.For example, market penetration rate of a generic found 10% in dermatology practice. It means, 10% dermatology practitioners are potential to prescribe this generic. This kind of report is often a source for discovering an untapped market potential that may exist around in marketing own brand.

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