Blog

BRAND SUCCESS: Best way to see the future is to sense the present growth trend

Reza Bin Zaid

As a marketer, you would have been curious about your doctors - how doctors feel about your brand and the generic. We call it as, 'doctor’s experience on brand'.

MedAnalytics presents generic drugs market reports that helps to set a market goal-

1.    Doctor’s preference for a generic in the clinical practice.

2.    Generic growth with the prescription

3.    PLC of generic growth and maturity  

 

 



IDENTIFY, HOW THE DOCTORS PREFER THE GENERIC FOR THE SPECIFIC THERAPEUTIC INDICATION

Identify generic industry for growth, before your competitors come across and see “HOW THE DOCTORS PREFER THE GENERIC FOR THE SPECIFIC THERAPEUTIC INDICATIONS”. Dive deep into specific generic to discover the specific growth drivers



 

Know how the Generic Growth is changing

Know exactly “HOW THE GENERIC GROWTH IS CHANGING IN Q/Q”.

No need to exploit transaction Excel data. Just to see the Q/Q growth trend in the graph of a generic and compare it to your brand.



UNDERSTAND THE INDUSTRY GROWTH AND MATURITY



Analyzing BCG matrix you can get an insights of your business opportunities that are moving through 'life-cycle' phases of introduction, growth, maturity, and decline. Hence BCG matrix brand position in growth phase vs. maturity phase helps you to see which generic is still relatively in growth phase and thus positioned for consolidation. The bubble reveals the underlying specific industry players at a particular stage.

 



COMPARE BRAND PROFILE TO SET YOUR DESIRED MARKET GOALS

All the top-lined brand profiles are created for visualization, which means you can get all the way to the individual brand and their company profiles.

This can help you to get a perception of your brand.



Now see the future and fix your desired market goals.