The Google Analytics- For the proliferation of data generated by doctor’s own perception of a product. Data’s are collected randomly from 70 thousand doctors from all the thana of Bangladesh.
The MedAnalytics- For measuring brand performance, we considered all the brands manufactured by 180 company.
The BCG matrix- Created by Bruce D. Henderson for the Boston Consulting Group for analysis of market competitiveness.
The Basic Market Analysis Tools- SWOT analysis, CAGR, PLC, Market segmentation, Targeting, Positioning.
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